Mind & Mist
*Concept for an organic soap brand
The objective of this project was to research an existing brand category and develop a new brand within that category. I chose to create a brand within the organic, handmade soap market and created a new soap called "Mind & Mist" directed towards Gen Z and Millennial women. The applications I designed include a logo, product packaging, and social media advertisements.
Project Goals
● Convince Gen Z and Millennial women to purchase handmade bar soap over liquid soap
● Encourage women to take care of their skin and their mental health
● Inspire Gen Z and Millennial women to connect with nature and protect the environment by purchasing soap with natural ingredients and sustainable packaging
Brand values: Transparency, sustainability, organic, quality, health, mindfulness
Brand Personality
The name “Mind & Mist” refers to the concept of “mindfulness.” To be mindful of the ingredients you are using on your skin, and to take the time to relax, enjoy the present moment and calm the mind by connecting with nature.
Process
Mockup credits
iPhone: <a href="https://www.freepik.com/free-psd/hand-holding-new-smartphone-mockup-surrounded-by-leaves_10818190.htm#query=hand%20holding%20phone&position=27&from_view=search&track=ais%22%3EImage%20by%20mockup.store%3C/a%3E">Image by mockup.store</a> on Freepik
Instagram carousel: <a href="https://www.freepik.com/free-vector/hand-drawn-international-youth-day-instagram-posts-collection-with-photo_15694330.htm#query=instagram%20carousel&position=1&from_view=search&track=ais">Freepik</a>