K-Days Rebrand
*K-Days rebrand concept
I chose to rebrand and create a branding system for K-Days, a festival that comes to Edmonton Alberta every summer. I designed a new logo with illustrative brand elements, a poster, admission ticket, event signage, and social media posts to promote the event and event guests.
Brand elements
The new branding reflects K-days fun brand personality. The colours red and purple create an exciting and energetic design made to elicit positive emotions in the viewer. The illustrations act as a secondary element used in all promotional materials for the event. The illustrations depict various excited facial expressions and objects that represent the different types of activities that occur at K-Days.
Social media - Event posts
Social media - Guest posts
Mockup credits:
Poster mockup: Image by berlionemore_contributor on Freepik
Hand mockup: Image by rawpixel.com on Freepik
Event tickets: Image by yeven_popov on Freepik
Instagram mockup: Designed by Freepik
Twitter mockup: Designed by Freepik
Two iphones: Image by yeven_popov on Freepik