Chillade Lemonade
*Concept for a Lemonade brand
The purpose of this project was to create a logo and packaging system for a product of my choosing. I decided to develop a new lemonade brand called "Chillade Lemonade." My goal was to create a logo and packaging system that is unique and visually appealing to capture the attention of the target audience; teenagers and young adults.
Flavours
Chillade Lemonade comes in a variety of fruity flavours, with names relating to the laid-back feeling of summer. I created three flavours for Chillade; Sunny Lemon, Breezy Blackberry, and Beach Peach. The packaging design remains consistent among the three flavours, with variations in the logo colour and illustration to match the flavour name.
Advertisements - Social Media
To advertise Chillade Lemonade, I created a short animated ad for TikTok, the most popular social media platform among teenagers and young adults.
Process
Mockup credits
Hand holding can: <a href="https://www.freepik.com/free-psd/drink-landing-page-template-design_26410971.htm#page=2&query=aluminum%20can&position=0&from_view=search&track=ais">Freepik</a>
TikTok interface icons: <a href="https://www.freepik.com/free-vector/tiktok-interface-concept_7776346.htm#query=tiktok&position=2&from_view=search&track=sph">Freepik</a>